Sandwell Leisure Trust says it has increased membership by 74 percent and reduced membership set-up costs with the help of an ClarityLive’s Leisure management system.
Sandwell Leisure Trust (SLT) has 400 employees and an annual turnover of around £8 million, serving a population of around 309,000 people. It maintains nine leisure centres and a golf course for an annual fee from Sandwell Metropolitan Borough council.
The trust wanted to deploy a system that would support its facilities and underpin its goal to maximise membership at each one, providing an effective return on investment and good value for money to end users and the council alike.
The trust recognised that by using mobile and online joining it could give control and convenience to potential members, allowing them to sign up in their own homes or on the move. In practical terms this meant the trust could handle a much larger response to their marketing campaigns than if they were to direct people to the centre to sign up, avoiding “mind changing” queues at the facility.