We hope you all had a successful summer….here’s a snapshot of what we’ve been up to!
Our top 5 tips to keep your customers coming back for more
With sedentary lifestyles becoming more common and obesity on the rise, it’s no surprise that many of us are trying to improve our fitness.
Free trials and sign up discounts are a great way to entice people into your gym, however, these are often short lived with many not returning. Summer months are often a peak time for new memberships with athletic beach bods on show leading to a guilt-tripped visit but how do you keep these clients coming back for more?
1. Employ a friendly customer facing team For many, it takes a lot of confidence to take the leap and join a gym. Having staff on hand that make them feel at ease and welcome is crucial to making them feel valued and welcome.
It may also encourage them to try new classes or exercises and not be afraid to ask for help when needed. Staff training may not be high on your agenda but it will certainly have a positive effect on attrition in the long run.
2. Play the right tunes to create the right vibe When working out you want your customers to feel energised and motivated and your choice in music will affect this. You don’t want to irritate or bore your customers with your choice.
Be sure to mix it up and keep it current to keep them coming back for more.
3. Keep the facilities and equipment clean Implementing small changes can make a huge difference to your customers satisfaction, you would be amazed at how many gyms are getting the basics wrong!
For example, leaving cleaning supplies nearby on a warm day will encourage users to wipe down their machines after use, making others want to use them in succession!
4. Maintain a strong online presence It is easy to forget to update your social media accounts, however this is crucial when attracting and keeping new customers!
Ask social media users for feedback and celebrate their successes, for example reaching a fitness or weight loss goal or running a marathon. Create a community atmosphere.
5. When you make a mistake, apologise We all make mistakes, no one is perfect. When mistakes are made, your customers will expect you to care.
People value honesty and being honest with your members will strengthen your relationship, improving retention.
If you would like to learn more about customer retention and how to keep your clients loyal get in touch!
Team Q&A with….Karen
Q.Who is Karen? Karen is our Administration Manager, she has been with the company for about 25 years!
Q. What was your first job? I worked in Marks and Spencer’s’ children’s department, I hated it! I used to have to clean all the racking
Q. If you had a million pounds what would you spend it on? I would buy a big house with lots of land so i could have lots of rescue animals
Q. What fictional place would you most like to go? Pemberly House (Pride and Prejudice) but only if Mr Darcy is home
Q. What is your favourite part of your job? Other than Payday…speaking to customers
Q. If you could turn any activity into an Olympic sport, what would you have a good chance at winning a medal for? Drinking wine of course
Q. What is the luckiest thing that has happened to you? I won £5,000 on the premium bonds
ClarityLive Analytics…Use your data to work smarter!
We are pleased to announce that our analytics tool is available from September 2017. This tool will allow you to inspect, cleanse and model your data at the touch of a button. You can view your data in a new way, with the goal of discovering useful information allowing you to suggest conclusions and support your decision making.
Contact your account manager to book in your demonstration!
Our next User Group will be in November, more information coming soon!